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Negotiating the business and legal terms of a contract contract negotiation basics one key to the outcome of contract negotiation is the relative bargaining. Transcript of negotiations: types and key concepts deal involves financial and non-financial terms win-win negotiation four key concepts batna reservation price. 2 four key concepts your starting points key topics covered in this chapter batna (best alternative to a negotiated agreement) reservation price zopa (zone of possible agreement) value creation through.
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